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Strategy

Communications planning, calendars, workflows, and team roles.

When to Text Your Church: Timing Rules That Increase Replies (and Reduce Opt-Outs)

Text at the wrong time and you'll lose subscribers.

Volunteer Recruitment Campaign: A 30-Day Communication Plan to Fill Teams Before Fall

Every ministry leader needs more volunteers.

volunteers strategy

VBS Promotion Playbook: A 4-Week Countdown That Increases Registrations

VBS fills up with kids from your community—if they know about it.

events strategy

The "Write Once, Publish Everywhere" Workflow for Churches (Without Hiring More Staff)

You're writing the same announcement four times.

The Weekly Church Comms Checklist: What to Publish, When, and Where

Every week has the same rhythm: bulletin, email, social, maybe a text. The challenge isn't the work—it's remembering what needs to happen when.

strategy templates

The "Sunday to Saturday" Social Plan: Turn One Service Into 7 Days of Content

Everything you need to post this week happened on Sunday.

social strategy

Message Prioritization for Church Announcements: A 3-Tier System That Gets Results

When you have twelve announcements on Sunday and they all sound equally important, none of them land.

bulletin strategy

How to Segment Church Emails by Life Stage Without Making It Complicated

A college student and a retired widow don't need the same emails.

How to Measure Church Communication Effectiveness (Without Getting Lost in Analytics)

You could track fifty different metrics. Most of them don't matter.

How to Collect Announcements from Ministry Leaders Without Herding Cats

Friday afternoon. Your inbox:

bulletin strategy

How to Build a Church Communications Calendar That Prevents Last-Minute Chaos

It's Friday at 4pm.

How Often Should a Church Send Emails? A Practical Cadence for Small to Mid-Size Churches

Send too often and people unsubscribe. Send too rarely and they forget you exist.

Easter Promotion Plan for Churches: The Message Sequence That Helps People Invite Friends

Easter has built-in interest.

events strategy

Create a Church Style Guide in One Afternoon

Your bulletin says "Men's Group." The website says "Men's Ministry." The email says "Guys' Night."

Church Social Media Guidelines: What to Post, What to Avoid, and Who Approves What

Without guidelines, social media becomes a free-for-all. Or nothing gets posted because nobody's sure what's okay.

social strategy

Church Communications Team Roles: Who Owns What When You Have a Small Staff

"Communications" is on everyone's job description and no one's job description.

Church Communications Plan Template: A Simple One-Page Strategy for Busy Staff

You don't need a 20-page communications strategy.

strategy templates

Church Apps — Are They Helpful? Or Just A Waste Of Time?

Does your church have an app? They’re supposed to be “the thing” to do when it comes to connecting to your congregation, but I have to wonder — do they really work?

Christmas Church Communications Plan: A 6-Week Timeline for Announcements, Email, Social, and Text

Christmas is your biggest opportunity to reach new people. It's also the easiest to fumble.

events strategy

Channel Roles: What Belongs in the Bulletin vs Email vs Social vs Text

If you're putting the same content on every channel, you're training people to ignore all of them.

strategy bulletin email

Back-to-Church Sunday Plan: A Repeatable Campaign That Works Every Year

Summer ends. School starts. Routines return.

events strategy