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Email

Newsletters, welcome sequences, subject lines, and email strategy.

Why is your church not reading the emails you send to them?

I’m trying to think of the last email that I got from my mom that I deleted without reading. I’m trying to think of the last email that I got from my mom that I deleted without reading. Thankfully it seems like the era of inane email forwards about the newest virus...

Welcome Email Series for Church Visitors: A 7-Day Plan to Turn Guests into Returners

The week after someone visits is your window.

email visitors templates

The "One Purpose Per Email" Rule: How to Stop Sending Newsletter Novels

If your email has 14 things to promote and no clear ask, nobody will do anything.

Stewardship Campaign Communications: How to Talk About Giving Clearly and Pastorally

Nobody loves the money talk.

How to Segment Church Emails by Life Stage Without Making It Complicated

A college student and a retired widow don't need the same emails.

How to Repurpose a Sunday Sermon Into a Weekly Email People Want to Read

You create 30-45 minutes of original content every single week.

How to Promote Small Groups to Newcomers Without Overwhelming Them

Small groups are where people actually connect.

How to Invite Visitors Back Without Pressure: Language That Sounds Like a Real Human

"We'd LOVE to have you back!"

How Often Should a Church Send Emails? A Practical Cadence for Small to Mid-Size Churches

Send too often and people unsubscribe. Send too rarely and they forget you exist.

Follow-Up for Families with Kids: What to Send and What to Offer in Week One

Families with kids make church decisions differently.

Church Visitor Follow-Up Plan: The First 48 Hours That Drive Second-Time Visits

Most first-time visitors don't come back. Here's how to change that.

visitors email text

Church Event Promotion Email Sequence: 3 Emails That Fill Seats Without Being Pushy

One email announcement doesn't fill events.

Church Email Subject Lines That Increase Opens (With Patterns You Can Reuse)

Your open rate is decided in 5 words or less.

email templates

Church Email Newsletter Template: The Sections That Drive Attendance and Engagement

Your newsletter competes with 100 other emails in their inbox.

email templates

Channel Roles: What Belongs in the Bulletin vs Email vs Social vs Text

If you're putting the same content on every channel, you're training people to ignore all of them.

strategy bulletin email