Why is my church not reading the emails I send to them?

Why is your church not reading the emails you send to them...it's probably you, sorry. I'm trying to think of the last email that I got from my mom that I deleted without reading. Thankfully it seems like the era of inane email forwards about the newest virus that will...

Should you convert your congregation with business tactics?

Recently I’ve been reading all about the best-practices of how to get conversions, how to change hearts/minds, and how to reach the next person. Sound familiar? You’ve probably been reading similar stuff. The only difference is that I’ve been reading business materials. My brother and I co-founded bltn and are trying...

Church Communications: Zombies are not a secondary issue.

A friend recommended a movie to me. It was a story of a dad taking care of his baby daughter. He has to take her on a long journey against all odds. As a dad of two little children, this movie seemed right in the sweet spot. Whoops. The dad...

CHURCH APPS — are they helpful? Or just a waste of time?

Does your church have an app? They’re supposed to be “the thing” to do when it comes to connecting to your congregation, but I have to wonder — do they really work? Are your members actually using your app to engage during the service? Do they check it throughout the week for...