Should you convert your congregation with business tactics?

Recently I’ve been reading all about the best-practices of how to get conversions, how to change hearts/minds, and how to reach the next person. Sound familiar? You’ve probably been reading similar stuff. The only difference is that I’ve been reading business materials. My brother and I co-founded bltn and are trying...

Church Communications: Zombies are not a secondary issue.

A friend recommended a movie to me. It was a story of a dad taking care of his baby daughter. He has to take her on a long journey against all odds. As a dad of two little children, this movie seemed right in the sweet spot. Whoops. The dad...

CHURCH APPS — are they helpful? Or just a waste of time?

Does your church have an app? They’re supposed to be “the thing” to do when it comes to connecting to your congregation, but I have to wonder — do they really work? Are your members actually using your app to engage during the service? Do they check it throughout the week for...