A friend recommended a movie to me. It was a story of a dad taking care of his baby daughter. He has to take her on a long journey against all odds. As a dad of two little children, this movie seemed right in the sweet spot.


The dad has to take care of his baby daughter because the mother becomes a zombie. Also everyone else is a zombie. And he has to go on a long journey in order to get away from the zombies… who want to eat him and his daughter.

It wasn’t the heartfelt movie about a dad’s relationship with his daughter that I expected. It was a post-apocalyptic world where a disease is ravaging a falling-apart world. Society has broken down. Little remains of the world that once was.

I was watching this movie around the same time that I was thinking about church apps and whether or not they are a strategic method for you to communicate with your congregation.

I imagined that blog post being read by the dad in the movie during a dull moment where he wasn’t about to be eaten by a zombie.

What a joke it would seem to him. How unimportant could the nuance of church communication technology conversion rates be to him.

This thought experiment led me to two conclusions:

1) How blessed we are to be in a world where we can focus on strategy and philosophy. God has blessed us (in many places in the world) to live in a time and place where we have relative societal/economic/political stability. We can’t take that for granted.

2) We can’t lose sight of the primary things while talking about the secondary things. Matters of discipleship, sanctification, and the gospel are primary. The comparative study of the conversion rates of twitter vs facebook in your congregation’s demographic is secondary. We do the secondary things to be better at the primary things.

Who knows, the world may devolve to where we can only focus on the primary things. But while we live in the time that we do… let’s get really good at secondary things to be even better at primary things. The work of the gospel and the sanctification of our congregations.